SLOVENIA GREEN – The story of green Slovenia

The video, directed by photographer Ciril Jazbec, is a cinematic exploration of Slovenia from a traveller and a local perspective. Following the steps of green travellers Ruben Salgado Escudero, National Geographic Explorer, and his partner Kathryn Taylor, we experience how unique each journey feels in Slovenia.

Encountering the locals, from a beekeeper, an eco-farm owner to a group of students in the natural protected area, we come to understand how deeply engrained the sustainability is in the lifestyle of Slovenian people.

Within the national program Green Scheme of Slovenian Tourism, the Slovenian Tourist Board builds sustainable tourism under the Slovenia Green brand.


There comes a time when a decision has to be made. You part ways, move on and take along the most important. Someone, something that illuminates your path. Ana Colja, the internationally renowned model, returns back to her homeland with her daughter after more than 10 years of living in Los Angeles. Rocky, bumpy roads make them stronger. The urge to play is a vehicle that moves them forward. A celebration of their journey to a place where Ana grew up, an exploration of the beautiful landscape of Karst with Volvo V90 CC, and a poetic homage to an empowering mother-daughter bond.


To experience winter in Tržič, an idyllic Alpine town in Slovenia, is something special. Squeezed in the arms of the mountains, abundant with unspoilt nature and magical sights it makes for some of the most unforgettable sledding and backcountry skiing. It is not a coincidence that the history of Slovenian winter sports has been written here. We take a leap and explore it through the eyes of Klemen Premrl, a local and one of the world’s best ice climber, who guides us through the winter fairytale together with his family and friends.


Jan is the founder of IRON x WOOD, a company from Slovenia building tables from reclaimed wood with a strong vision that brings together the age old respect and knowledge of locals who have been living hand in hand with wood and the restoration of the old into modern that people will use with pleasure today. Above all IRON x WOOD tables radiate grounded presence we yearn for in the fast paced days. Jan’s personal story and relationship with the wood is the most honest way to introduce you to the company’s approach to the wood-making.


This is a story about the people who possess thousands years old knowing of hunting and now are looking for ways to survive in the ecosystem that is in a collapse. The project is a photographic series with the story angle that is centered on the element of ice and perspective of the Inuits with a sharp message about the urgency of the issue for humanity.